Donald Trump’s campaign has rebranded its Hispanic outreach as the former president prepares to launch “Latinos for Trump” at a rally in Las Vegas on Sunday.
According to Jaime Florez, director of Hispanic communications for the Republican National Committee and the Trump campaign, the switch from “Latinos for Trump” to “Latinos for Trump” was made to emphasize that Latinos are American.
“It’s very important that we all understand that no matter where we come from, we are now Americans,” Florez said, explaining the name change. “Whether you’re African-American, Latino-American, Asian-American or European-American, wherever you come from, we’re all Americans.”
The term “Latin”. is widely considered Being a term that refers to people of Latin American heritage living in the United States
Explaining the rebranding, Florez said the new campaign name was a collective idea that emerged through meetings and conference calls.
“We want to be treated like we are Latinos. We are already Americans. This is our country,” said Florez. “We are here to stay, we are here to live our American dream, we have families here and our future is in the United States. … Trump has given us an opportunity to feel more united with the idea of working together to make America great again.”
Florez said the campaign plans to hold rallies and launch digital, television and radio ads in both English and Spanish. But he declined to give more details, including who would lead the effort or how much he would spend on the campaign, saying some details would be revealed at Monday’s rally.
Late start
Trump’s official Latino outreach campaign got off to a late start, less than five months before Election Day. Republican Party yesetc also closed some of his relationship with Latinos and minorities offices.
There’s the Biden campaign He noted that he has reached out to Latino voters before from last year. In March, the campaign launched its official “Latinos con Biden,” investing in ground operations in key battleground states. holding campaign events with President Joe Biden and Vice President Kamala Harrisas well as posting advertisements in English, Spanish and Spanglish.
When asked why the Trump campaign’s Latino outreach is starting now, Florez said Trump’s trial has complicated their plans and delayed them.
Trump last week He was convicted on 34 counts of falsifying business records regarding hush payments to adult movie star Stormi Daniels in the final weeks of the 2016 presidential election; he will be sentenced on July 11.
Trump still faces criminal charges In Georgia, Florida and Washington, however, the trials have been delayed and are unlikely to take place until after the Nov. 5 election.
Regarding the closure of the centers of contact with the republican public, Florez said that they happened because the lease term expired and the chairman of the Republican National Committee could not sign contracts beyond their term of operation.Ronna McDaniel resigned as RNC chair in February. After Trump chose a new leader). When asked if the campaign centers will reopen, Florez said they don’t know yet because they are still working out many details of the campaign.
Biden won 63% of the Latino vote in 2020. He met Latino voters in that race compared to 2016, especially in Texas and Florida. according to April NBC News Poll, Latinos Prefer Biden More than Trump, 49% to 39%.
An April poll also found low approval ratings for Biden among Latinos (40%) it was more than 35% in January.
Trump has made gains among Latin American and other voters in recent polls.
Economy It has been a major concern for Latin Americansand two-thirds of Hispanics polled in an April NBC News poll thought the economy had not improved under Biden.
Trump He held an event in the Bronx, New York last week aimed to reach Hispanic and Black voters.
Florez said that under Trump, Latin Americans “we had a great watch, our income was better.”
Biden campaign manager Julie Chavez Rodriguez said in a statement that Biden has delivered “real results” for Latinos. reducing health care costsresulting in job creation record–low Latino unemploymentand “historical investments It led to the fastest opening of Latino small businesses in a decade.
Florez said part of the appeal to Trump-supporting Hispanics is his off-the-cuff style.
“He says the things we want to hear,” Florez said. “He doesn’t speak our language, but he says what he thinks.”
Florez referred to Trump’s way of speaking by using the Spanish phrase “al pan y al vino vino,” meaning Trump tells it like it is.
Trump’s critics, including the Biden campaign, have slammed some of the former president’s recent comments. including the possibility of arresting political opponents.
“The American people and the Latino community deserve a president who focuses on providing solutions for them and their families, instead of a reluctant dictator who is self-centered and takes away our basic freedoms,” Chavez Rodríguez said.