Thu. Jun 20th, 2024

Nikki Haley’s newest TV ad takes aim at Trump in South Carolina

By 37ci3 Feb6,2024

Former U.N. Ambassador Nikki Haley’s campaign is hitting the airwaves with a new ad airing in South Carolina television markets starting Tuesday.

Titled “Blessed,” the 30-second spot, first shared with NBC News, takes direct aim at former President Donald Trump.

A narrator says Trump is “followed by chaos,” echoing a line Haley often used on the campaign trail.

“Chaos is following him,” Haley said Monday at a town hall in Aiken, S.C. “And we can’t be a country in turmoil in a world on fire and have four more years of chaos. We’re not going to survive that.”

The new TV ad also takes aim at the former president’s age, using the phrase “he’s getting old.” At recent town hall events, Haley said America needs a “new generation of leaders” instead of “two 80-year-olds running for president.”

This point is then spun to highlight Haley’s record, citing her time as governor of South Carolina, where she “took on the establishment in Columbia” and “faced the world’s dictators” while at the UN.

“It’s no secret that Donald Trump is not the candidate he was eight years ago,” Haley’s spokeswoman Olivia Perez-Cubas said. “And his tirades and temper tantrums are more frequent and more obvious.”

The ad is part of a previously announced media buy that the campaign said will total $4 million ahead of South Carolina’s Feb. 24 GOP primary. The campaign has already run $1.7 million in ads in South Carolina following the New Hampshire primary.

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By 37ci3

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