A super PAC backing Donald Trump says it will spend $100 million over the summer advertising in several key states it says the former president widened his path to victory.
It is described in the plan a five-page memo On Tuesday, it sent donors to MAGA Inc., the top pro-Trump super PAC that has spent $130 million since the start of the election cycle, including millions on his legal bills.
“We’re under no illusions that this will be easy or fair — but thankfully, President Trump is well-positioned to win as long as we all continue to do our part,” said Taylor Budovich, the group’s CEO. It was first reported by The New York Times. “We have saved resources for now and MAGA Inc. will continue to spend every dollar we raise directly to ensure President Trump wins.”
The group, which said it will report raising $70 million in May alone, is focusing its summer investment strategy on four states: Pennsylvania, Georgia, Arizona and Nevada.
“Democrats understand that monetary advantages only matter if the electoral map is wide. They also need to shore up Blue Wall states like Pennsylvania, Michigan and Wisconsin, while keeping President Trump on the defensive in the Sun Belt states of Georgia, Arizona, North Carolina and Nevada,” Budovich wrote.
Biden’s campaign and aligned committees are self-sustaining a six-week $30 million swing state television campaign. Two pro-Biden super PACs are also planning their own $50 million ad blitz, According to The Washington Post. The ads will target Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.
The Biden campaign did not respond to a request for comment.
Trump and the Republicans have long acknowledged that they will be at a cash disadvantage during the 2024 election cycle, but last week they received a wave of cash after Trump. found guilty 34 counts of falsifying business records related to a $130,000 payment to an adult film star during the 2016 election campaign.
Trump’s campaign says it will reported that it raised $141 million in May, its biggest monthly gross to date, including $53 million within 24 hours of the decision. Due to delays in campaign finance reports, these figures cannot yet be independently verified.
Budovich said his group’s ads won’t necessarily focus on Trump’s court battles.
“Joe Biden and the Democrats wanted conviction, and so far they’ve got it,” he said. “However, the fundamental political realities driving voter motivation remain unchanged: voters are pessimistic about America’s future, large majorities believe the country is getting worse on a number of critical issues, and President Trump’s approval rating and job approval have actually increased this year. the same measures have gotten worse for Joe Biden.
A wave voting after judgment generally showed that a majority agreed with the verdict against Trump, but the overall political landscape was largely unchanged by the historic verdict.
In its memo, MAGA Inc. said it viewed the Pennsylvania win as a “ball game.” The group has already spent nearly $11 million in the state, and the race is tight in most public polls. During the April primary in Pennsylvania, voices of protest Notably, 163,000 Republican voters chose former UN ambassador Nikki Haley, who had already dropped out of the race. That was 37,000 more opposition votes than the Democrats gave to President Joe Biden.
Georgia has historically not been kind to Trump.
In 2016, he won the state by smaller margins than the other GOP finalists, John McCain and Mitt Romney, and lost the state in 2020. But most polls have Trump consistently leading the state by four to five points in 2024 — numbers MAGA, Inc. said reflect its own internal polling.
“Georgia’s 16 electoral votes provide the best door to the White House for President Trump,” the letter said.
The group also has an “Out West” portion of its spending plan, which will focus primarily on Arizona and Nevada, which are “harder to reach voters.”
Among MAGA, Inc.’s biggest expenditures to date is $60 million paid in 14 installments to Save the USA, another Trump-linked super PAC. it covered many on rising bills.
By comparison, he spent about $3 million on the ballot and $1.9 million on fundraising, according to campaign finance reports.