The Democratic National Committee is launching an advertising blitz in the upcoming primaries of South Carolina and Nevada, targeting communities of color, rural areas and potentially young adults, as President Joe Biden has done. his bid for re-election to voters.
The ad campaign, first seen on NBC News, focuses on getting out the vote, rejecting “MAGA” Republicans and highlighting issues like voting rights and student loan forgiveness. The bulk of the new ads — on radio, in print and online, along with billboards and kiosks on college campuses — begin Saturday.
The DNC spends six figures in South Carolina and another six figures in Nevada.
Primary advertising in those states underscores the Democratic Party’s goal of reaching a more diverse population early in the primary season than in past years, which began with the Iowa caucuses.
The primaries in South Carolina and Nevada were boosted when Biden revamped the party’s nominating calendar, knocking the predominantly white states of Iowa and New Hampshire from the top of the rankings. Because of the change, Biden did not appear on the New Hampshire primary ballot this week. But he still won thanks to his successful writing effort.
South Carolina’s Democratic primary will be held on February 3, and Nevada’s will be held three days later.
“These investments in South Carolina and Nevada should send a very clear message: The president and I know that our democracy is stronger when we all participate,” said Vice President Kamala Harris. “While some elected officials appear poised to undermine our democracy, the President and I will continue to do everything we can to make it easier for every American to participate in it at the polls this November.”
In South Carolina, the radio spots will target Black voters, air on 43 Black-focused radio stations in 10 media markets and potentially reach hundreds of thousands of voters, a DNC official said. In a radio spot, Rep. James Clyburn, DS.C., calls the Democrats Sending a message to MAGA Republicans that they reject their agenda. In another, Democratic National Committee Chairman Jaime Harrison fighting for student loan debt relief and advocating for voting rights.
In Nevada, the DNC is running ads in Spanish as well as Tagalog and Chinese.
Polls show Biden is facing declining support from black and Latino voters. He recently visited South Carolina — a state that helped propel the Democratic nomination in 2020 — and Harris is scheduled to visit Las Vegas on Saturday.
As the 2024 campaign expanded, so did the campaign pushed forward his central argument is that freedom is what is at stake in November.
“This election will decide nothing less than the fate of our nation, and it is imperative that every American know their stake and the vital role their vote will play in our country’s future,” Harris said.