Republican presidential candidate Donald Trump Pumping up the Trump Organization a new cryptocurrency platformrecently rebranded from The Defiant Ones to World Liberty Financial.
In a post to his 90 million followers on Xthe former president shared a video of himself saying, “This afternoon, I’m unveiling my plan to make America the best country in the United States. crypto capital of the planet. They want to strangle you. They want to strangle you from your work. We will not allow it.”
It was unclear who Trump meant by “they,” and a Trump campaign spokeswoman did not immediately respond to questions from CNBC about the statement.
In his post, Trump tagged a verified X account called “World Liberty Fi.” WLFI. The account has over 20,000 followers and several posts since August 22nd.
Trump’s sons, Donald Trump Jr. and Eric Trump, are also involved in the project.
“Excited to announce the launch of @WorldLibertyFi! A new era has arrived in finance,” Eric said on Wednesday In an article on X.
The Telegram channel, which is also called World Liberty Financial along with the crypto project, had more than 52,000 subscribers as of Thursday morning.
This statement came a day after Trump NFT launched a new round of trading cards.
Like the cryptocurrency platform, NFTs is a private Trump family venture in the digital currency space and is not officially affiliated with the Trump presidential campaign.
But the campaign and private business, NFTs and crypto platform are being promoted and marketed to Trump’s supporters as part of Trump’s political brand.
For Trump, these private crypto ventures offer an opportunity to attract and monetize both crypto voters and donors.
The Republican candidate is trending toward a pro-crypto presidential run, delivering increasingly bullish words about the industry.
This was followed by donations and endorsements from the cryptocurrency voting bloc. The latest result from the Trump camp is a total increase of 25 million dollars related to the cryptocurrency. CNBC could not independently verify this figure.
A few details about World Liberty
As of Thursday, it was unclear what exactly World Liberty Financial’s platform will do and whether the project is operational.
Trump’s two sons, Eric and Donald Trump Jr., suggested different accounts that the digital bank plans to offer to users.
Trump’s eldest son said recently The family was working on developing a cryptocurrency platform that would rival the traditional banking system.
“I think there’s a lot of inequality in that only certain people can get funding […] so this notion of decentralized finance is very attractive to unbanked guys like me,” Donald Trump Jr. said in an interview with Locals.
Meanwhile, Eric The project involves digital real estate, which could involve tokenizing real-world assets or selling digital versions of assets in the metaverse, he told the New York Post.
The former president introduced the project to his 7.5 million followers last week Truth Social as a way of “taking a stand together”.
“For too long, the average American has been oppressed by the big banks and financial elites,” Trump wrote.