WASHINGTON — President Joe Biden’s campaign is developing a new play to reach Latino voters in key battleground states. Copa America soccer tournamentIt starts Thursday in the US.
A Biden campaign official said the campaign aims to reach millions of viewers who are expected to tune in through a seven-figure advertising blitz and organizational efforts.
With international sensations such as Argentina’s Lionel Messi and Brazil’s Vinícius Júnior starring in the tournament, the re-elected team hopes to strike a chord with a diverse and over-the-top audience that doesn’t care about politics or the 2024 race.
30 second spot – “Gooaalll!” — will air in states where games are held over the next month, including Nevada, Arizona, Georgia, Florida and North Carolina, according to the campaign. The ads will run in both English and Spanish, the campaign said.
“They closed us down four years ago. The stadiums were empty. Trump has failed us,” says the narrator, pointing to huge sports arenas with empty rows. Former President Donald Trump’s leadership during the Covid pandemic.
“But then Joe Biden took office. He reopened the country and got us back on track,” the ad said, highlighting efforts to create jobs and make communities safer from gun violence during the Biden administration.
“Trump talks and talks. Joe Biden is over— it’s over,” Trump ends with a red card in his face and an expletive. The commercial will also air on radio and digital platforms on the battlefields.
“Our campaign knows the power of demonstrating to win the Latino vote, and today’s historic announcement to organize and mobilize around Copa America is a perfect example of doing this important work,” said Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager.
He added: “Over the next few weeks, we will use the energy of the Copa to mobilize and reach Latino voters who will decide this election in their communities, on air and at Copa matches – all with one simple message: President Biden has stood behind us his entire career and every day is fighting for our society, and Donald Trump has wasted every chance he got attacking our society and fighting for himself while failing.
The Biden campaign has spent millions of dollars on various advertising campaigns in recent months and recently announced a $50 million investment highlighting Trump’s recent criminal conviction. But the race remains very close, including among Latino voters.
Moment NBC News survey in January found the two candidates virtually tied among Latinos (Trump 42%, Biden 41%), but Biden’s approval rating among Latinos is down from 2020. performed better in the survey From Pew Research in April, when Biden won 52% of Latino supporters to Trump’s 44%.
The official added that the Copa América will try to use high-visibility moments around dozens of games to put up digital billboards and run ads at bus stops throughout the tournament.
The campaign will also launch campaign paraphernalia in the style of classic football jerseys.
The re-election effort will also host observation parties with top surrogates at various campaign offices in battleground states to recruit volunteers. For the first time, the campaign will sponsor events at sports bars and restaurants showing the games, starting in Nevada and Arizona.
The campaign will also offer a bilingual toolkit for voters and organizers to hold watch parties at home with “halftime” and “cervecita break” conversation guides, “to engage guests on how President Biden is delivering for Latino families compared to Trump. anti-Latino agenda,” the campaign said Thursday.
The Copa America is held every four years, but rarely outside of South America. The number of television viewers in the US could exceed 100 million, which was the number last achieved in 2016 when it was held in US stadiums and broadcast on Fox and Univision. According to experts, the finale will be the most watched Spanish-language television program of the year ahead of the November elections.
The US men’s national team will play its first game on Sunday against Bolivia. Its next group stage match is against Panama on June 27, both hours before the first general election debate in Atlanta. The Biden campaign plans to host watch parties for the occasion, hoping people will tune in to both events.