WASHINGTON — Kamala Harris’ presidential campaign is ramping up efforts to court male voters two weeks before Election Day with ads on male-facing platforms such as fantasy sports, sports betting, sports news and video game sites.
It’s Harris to fight to win over voters in this key demographic, former president Donald Trump is prominent among them.
As part of the campaign’s plan to woo male voters, the vice president’s campaign launched a series of ads Friday on sports news sites like DraftKings and Yahoo Sports, as well as video game sites like IGN and Fandom. Harris is the first campaign to advertise on DraftKings.
In one 30 seconds stain Those websites will show former professional basketball star Magic Johnson comparing the economic policies between the two candidates, as if predicting a clash between two sports teams.
“Let’s break down Kamala’s economic plan. He has a plan to cut taxes for over 100 million Americans,” says Johnson. “Now let’s look at the other guy. He’s a failed businessman, plain and simple. It’s going to raise prices, which means you’re going to pay more for pretty much everything. Kamala’s plan is pro-business, pro-entrepreneurship and pro-business. That’s why America I support Kamala in this election and I hope you will do the same.”
Actor Ben Stiller appears in another film advertisingin which he refers to “the movie that didn’t win an Oscar, Dodgeball.”
“You know this election is very much like a running game. Kamala Harris is the average Joe’s underdog and… No, this is not the time for jokes,” he said. “You know what? This is very important. Donald Trump wants to overturn the Constitution. Bill 2024 would give him almost unlimited power. We can’t let him get anywhere near the White House. So vote for Kamala Harris.”
Since jumping into the race, Harris has been trying to get men to support him, but Trump continues to do better among male voters.
NBC News’ last request found that 56% of registered male voters supported Trump and 40% supported Harris.
Trump also targeted ads, including to male audiences attacking her for her transgender rights stanceetc. in advertisements broadcast during football games.
According to the Harris campaign, it is also trying to reach out and reach men on platforms like TikTok and the live-streaming site Twitch. It also collaborates with several accounts that promote memes dudewithsign and good liars.
The campaign also said it placed ads on sports talk radio and used major sporting events such as major college football games, NFL games and MLB primetime games.