The Democratic National Committee is using the final leg of Taylor Swift’s Eras Tour to urge young people to vote for Vice President Kamala Harris.
Swift, who Harris confirmedThe September Democratic presidential candidate is set to perform at Hard Rock Stadium in Miami Gardens, Florida on Friday, Saturday and Sunday.
In conjunction with her shows, the DNC announced the launch of a Taylor Swift-themed “I Will Vote” campaign in Florida and other battleground states.
The campaign includes Snapchat filters and ads that will direct Swifties and others to IWillVote.com, which provides information on voting, registration and other questions youth have about the election.
According to the latest national poll by NBC News, Trump and Harris are deadlocked. was released on Sunday. Democrats are hoping that meeting Gen Z voters where they are will help them build momentum before Election Day.
“Democrats are reaching out to young voters from concert venues to social media platforms to make sure they have the resources they need to vote,” DNC Communications Director Rosemary Boeglin said in a news release.
“We take no vote for granted and will continue to make sure young voters across the country know what’s at stake and the stark contrast between Vice President Harris’ New Forward and Donald Trump’s Project 2025 agenda.” he said.
Boeglin did not comment on whether Swift was involved in the initiative. A spokesperson for Swift did not immediately respond to a request for comment Friday.
Ads for the I Will Vote campaign will begin appearing on billboards throughout Miami, including mobile billboards on a boat near Hard Rock Stadium. The ads will encourage younger voters to embrace the “Era of Perfection,” the DNC said in its announcement.
According to a DNC news release, the Snapchat filters that will also appear on the battlefield are intended to use Swiftian lingo like “period” and “fearless” to inspire young fans of voting age to go to the polls on Nov. 5. .
The filter itself is interactive – when users see “In my voting period” above their photo, they can tap into a range of issues, including “health care,” “democracy,” “reproductive rights,” and “climate action.” and more, “to be fearless.”
Swift’s star power has inspired her fans to flock to the polls before.
Vote.org said at the time that in 2018, Swift’s Instagram post encouraging people to register to vote resulted in an increase in voter registration, especially among young people. Within a day of Swift’s announcement, she took to Instagram to show her support for Harris, and more 337,000 people visited his custom URL redirect to suzverma.org.
Before Swift endorsed the Democratic ticket, many of her fans had already formed the group Swifties for Kamala – Swift, unrelated to the DNC or the Harris campaign – to raise money for Harris.