WASHINGTON — The Harris campaign is launching its biggest outreach effort yet Latino votersWith new spending on Spanish-language radio and an organizational push around boxing matches and baseball games as National Hispanic Heritage Month kicks off this weekend.
The investments come as early voting begins soon in some critical battlegrounds with large Latino populations, such as Arizona, Nevada and Pennsylvania.
vice president Kamala Harris Minnesota Gov. Tim Walsh will address Latino voters in swing states in the coming weeks, according to a senior campaign official who will address the Congressional Hispanic Caucus Institute’s annual conference on Wednesday. In the plans first shared with NBC News, the official said surrogates will also be part of the travel plan.
Rep. Adriano Espaillat, DN.Y., Senator Ben Ray Lujan, DN.M. and Harris campaign manager Julie Chavez Rodriguez will attend Saturday night’s highly anticipated super middleweight fight between Canelo Alvarez and Edgar Berlanga in Las Vegas. a day after the former president Donald Trump held a rally in the city.
Mobile billboards featuring a “Luchadora” ad aimed at Latino voters will run near the venue that evening, touting Harris’ border work and anti-cartel crackdowns while he was California attorney general.
“Latinos con Harris-Walz” said Rep. Chuy Garcia, D-Ill., who attended Saturday’s Detroit Tigers Hispanic Heritage tailgate event. will also hold events in Michigan. On Sunday, Chávez Rodriguez will headline a “call” that aims to reach 500,000 voters in 30 days, according to the campaign.
“Hispanic Heritage Month is an important time to celebrate the richness and diversity of Latino communities across the country,” Chavez Rodriguez told NBC News. “This is also a critical moment for us as we continue to educate Latino voters about the interests of this election, how important their vote will be in deciding this race and defeating Trump and his anti-Latino agenda.”
Latino leaders, including Health and Human Services Secretary Xavier Becerra and Education Secretary Miguel Cardona, will attend events in Arizona and Pennsylvania, respectively. The Harris campaign also plans to hold rallies around Mexico’s Independence Day on Monday, including outreach to voters. events in churches.
In addition to in-person events and organizing, the campaign plans to spend $3 million on new ads on Spanish-language radio between September 15 and October 15, one of the largest and “most significant” expenditures in Spanish media. a senior campaign official.
The plan includes interviews with influential radio personalities and will also be adapted into sports-themed shows with an emphasis on coverage of local baseball, football and soccer teams.
The Harris campaign is particularly focused on reaching undecided Latino voters, who some may agree with. Trump’s economic message. Many Hispanics rely on close networks of friends and family for information that could influence how they vote, so Harris’ team is trying to expand a program of “trusted messengers” in these communities.
Campaign officials said they launched the “Latinos con Harris-Walz” WhatsApp channel last month to reach voters who may be consuming disinformation and misinformation on the platform.
According to August, Hispanic and bilingual households are dominated by Latinos at a higher rate than English speakers. request eligible Latino voters. About 60% said they would vote for the vice president, and 32% voted for Trump. In Anglo-dominant households, 51% of respondents supported Harris, compared to 38% for Trump, according to a poll by UnidosUS, the largest Latino advocacy group.
The poll was conducted by Democratic polling firm BSP Research, which polled for Harris, co-founder Matt Baretto said. The poll has a margin of error of plus or minus 1.8 percentage points, and a quarter of respondents took the survey in Spanish.