A new ad spotlighting Vice President Kamala Harris’ presidential campaign has launched.Project 2025” Thursday, taking direct aim at former President Donald Trump and the “dangerous plan of MAGA loyalists” who claim he will control the lives of Americans.
Drafted by the conservative think tank Heritage Foundation and at least two dozen Trump allies, Project 2025 is an outline of far-right policy proposals created as a blueprint for the next Republican president. It’s in the group stopped working in politics amid criticism, but Democrats continued to make it a major campaign issue.
The Harris campaign is new 30 second spotFirst shared with NBC News, it focuses on black Americans on the main battlefield. included with the demo Democrats must win to succeed in November.
“Trump’s Project 2025 agenda will give him unchecked political power with no guardrails,” a narrator says at the beginning of the ad, adding that if implemented, the plan would take Black America “backwards” by eliminating voting rights protections and abolishing the Department. Awareness and monitoring of women’s pregnancies, among other things. Showing various images of Trump, followed by raised Black fists and other stock images, the ad transitions to how Harris offers an alternative.
In a press release, the campaign said the ad will air at upcoming high-profile sporting events, including Saturday’s college football game between Michigan and Texas and Sunday’s NFL season opener for the Atlanta Falcons and Pittsburgh Steelers. The ad will also appear on popular daytime television shows that over-index with black Americans, such as “Sherry” and “The Jennifer Hudson Show.”
“Donald Trump’s 2025 Plan makes one thing clear to Black America: He doesn’t care about us,” Harris-Walz senior deputy campaign manager Quentin Fulks said in a statement. “This campaign will force Trump to defend the indefensible Project 2025 and ensure that the key coalitions this campaign needs to win in November know exactly how his extreme agenda will set back their communities.”
Although there is Trump rejected by the public several times in the conservative priorities book, including “he doesn’t know what it’s about” interview this week with podcaster and MIT researcher Lex Friedman, that didn’t stop Democrats from directly linking Trump and the project in their messaging. In July, then-Democratic candidate President Joe Biden Posted in X According to Trump, the project was “written for him, by those closest to him”. A large, bound copy of the more than 900-page Project 2025 proposal was also prominently displayed at Harris’ nominating convention last month.
Many of the project’s authors, as well as conservative groups that support it, He has strong ties with Trumpincluding some who worked for him as president. At least 28 of the project’s 38 principal authors worked in the Trump administration CBS News review of the project.
Meanwhile, Trump’s campaign has sought to focus in recent months on the former president’s own “Agenda 47,” a list of “20 key promises” that came directly from the former president.
Despite the Trump campaign’s best efforts to divert attention away from Project 2025, the plan continues to be a sticking point for many young people, especially young adults. content creatorsTalk of the plan on social media platforms like TikTok gained widespread attention this summer. Some creators see the plan as a guide to less government control, while others say it’s an authoritarian takeover of America. About half of Gen Z voters, another critical group in this year’s election, say they plan to vote for Harris in November, while only a third say they will vote for Trump. Stay tuned for the new NBC News Gen Z PollPowered by SurveyMonkey.
Harris’ campaign says Project 2025 will also be a major focus of the highly anticipated Sept. 10 debate against Trump.
“Next week’s debate will put the dangers of Trump’s Project 2025 agenda on full display, but the campaign will not waste a minute trying to lock Trump into an extreme agenda that is increasingly toxic and unpopular with the voters who will decide this election.” Fulks said.