As students return to campus this fall, Democrats are trying to engage both students and parents online and in person — and keep Project 2025 at the forefront of the campaign with a new digital ad campaign that will target battleground voters using the common back — school search conditions.
Searches for terms including “back to school,” “classroom supplies,” and “school readiness” will serve up ads that direct users to the newly launched Democratic National Committee’s website and highlight the public education provisions of Project 2025, including the call for a shutdown. Department of Education.
The 925-page policy plan, titled “Mandate for Leadership,” refers to the Department of Education as a “one-stop shop for the awakened education cartel.” Donald Trump’s 2025 plan for a second term, led by the Heritage Foundation, has become a centerpiece of the former president’s Democratic campaign against Trump. Although he has close relationships with many people, he repeatedly rejects the efforts and praised the group’s plans at the 2022 dinner.
“This department is an example of federal intrusion into the traditional state and local sphere. “For the sake of America’s children, Congress should shut it down and return control of education to the states,” the document says.
“Public education is a cornerstone of American democracy, but Trump and Vance are threatening us with their Project 2025 agenda, which is also unpopular,” said DNC Chair Jaime Harrison.
Project 2025 also calls for limiting taxpayer-funded education programs, including Head Start, and reducing the amount of federal funds available to help students in low-income neighborhoods.
The new ad campaign will air Thursday in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
The Democratic online campaign will coincide with an in-person school push by the Harris-Walz campaign, which launched last week to engage voters on 150 campuses in battleground states.
Rep. Maxwell Frost, D-Fla., a first-generation Z member of Congress, is the face of the campaign, which has attended launch events at the University of North Carolina at Chapel Hill, Bennett College, a Historically Black College and the University of Greensboro. , and Arizona State University, the nation’s largest campus by student enrollment, among others. “Trump’s Project 2025 agenda is about relegating young people to the past,” Frost said, echoing messages from the Democratic convention and other campaign efforts.
“The only way we’re going to win is to organize everywhere, and it’s up to us to put the energy we’ve seen into action to win in November,” Frost said. “I am sure that we will see a record number of young people in November of this year.”
Harris-Walz’s team said it has 150 organizers dedicated to youth and campus engagements at institutions in key battleground states, with a focus on public schools, community colleges and minority-serving institutions.
New Watch NBC News’ Generation Z poll Half of registered voters under 30 said they would vote for Harris in November, and a third said they would vote for former President Donald Trump, a better margin for Democrats than many polls showed in early 2024, but not by much. As big as Trump losing young voters in 2020.
By 2020, 60% of voters voted for President Biden in 2020. NBC News exit poll data.