The Harris campaign is targeting Latino voters with a paid media blitz in battleground states starting today as Harris heads to Arizona and Nevada for a multi-day swing.
The seven-figure buy will include a new ad in both English and Spanish that will air in the two weeks leading up to the Democratic National Convention, according to details first shared with NBC News.
The 60 seconds stain Highlighting Harris’ upbringing as the daughter of an immigrant mother, the narrator says, “It’s about how Kamala Harris went from working at McDonald’s to being a prosecutor, state attorney general, US senator, and our vice president—in just one generation.”
It features photos of Harris as a young child, and then references the early years of his career in California, where he “knocked off banks that drove families out of their homes.”
Under the campaign, the ad will air on TV, radio and digital platforms during high-audience events that appeal to Latino voters, including the Olympics, Major League Baseball games, telenovelas, game shows and football games.
“Vice President Harris knows the power of determination. That’s why throughout his life he’s taken on violent criminals, big banks and greedy corporations and won,” said Harris spokesman Kevin Munoz. “Vice President Harris proudly ran on an anti-Latino platform that demonizes immigrants, raises costs and makes our communities less safe. He will use the same determination to defeat Donald Trump.”
The ad ends with Harris leading a call-and-response to the audience with the new campaign slogan: “When we fight, we win.”