The Biden campaign announced a $50 million advertising investment on Monday as part of an effort to highlight the contrast between President Joe Biden and former President Donald Trump. the first presidential debate at the end of June.
As part of the $50 million investment, the campaign is airing a 30-second ad called “Character Matters” highlighting convictions against Trump in both criminal and civil courts.
“He was He was found guilty of 34 serious crimeswas prosecuted for sexual assault and he committed financial fraud,” the ad says. “Meanwhile, Joe Biden was working.”
The campaign said the TV ad would air “in all battleground states” and on cable television.
“This election is between a convicted felon who’s only out for himself and a president who’s fighting for your family,” the narrator says.
Biden referring to Trump Shortly after the sentence was announced, he said that as a “convicted criminal” it was “disturbing” that a “convicted former president now holds the office of president”.
While the Biden campaign attacked Trump for his convictions, Biden’s son was convicted three times gun related criminal charges last week. After Hunter Biden was found guilty, the president called his son “one of the brightest, most decent people I know” and said he was “extremely proud” of him.
Biden and Trump are neck and neck in questionnairesHe is preparing to take part in the debate on June 27. The new ad is consistent with how Biden will highlight the contrast between himself and his predecessor on the debate stage.
The Biden campaign said he plans to “hold Trump accountable for his extreme record” during the debate, saying Biden “presents himself as a wise and stable leader, as opposed to Trump’s chaos and fragmentation.”
The paid media campaign for June includes investments designed to reach Black, Latino, Asian American, Native Hawaiian and Pacific Islander voters, according to the campaign.
The $50 million paid media announcement follows the campaign’s successful fundraising efforts. Over the weekend, the Biden campaign and its allies said they had raised more than $30 million in one campaign. Fundraiser in Los Angelesfeaturing many celebrities.
The Biden campaign took in more than $84 million in April, compared to more than $49 million for the Trump campaign, the Federal Election Commission shows. April is the most recent month for which the FEC’s fundraising data is available.